This qualification is for people wanting to work in the retail industry and/or to recognise the skills and knowledge acquired on the job for those who are employed in a retail role. It provides a pathway to work in a diverse range of retail settings including speciality retails, supermarkets, department stores and quick service restaurants.

The qualification reflects the role of individuals who have the primary responsibility of engaging the retail customer, maintaining daily store operations and delivering on organisational expectations. They have sound knowledge of product and service offerings. These individuals possess a range of well-developed skills where discretion and judgement is required and work with some independence under limited supervision. Individuals with this qualification are able to perform roles such as frontline sales assistant, customer service.

The qualification requires the successful completion of 13 units of competency. These consist of 8 core units and 5 elective units (see sample program structure below). The delivery of the Program is over 4-8 months (depending on learner experience and existing qualifications). A typical program structure is 14 days (face to face) delivered one day per week over 16 weeks plus self-directed learning (that may include readings, workplace activities and/or work related projects) that follow each face to face training day. Learners have up to 12 months to complete the qualification. representative, shop assistant.